Atomic (Salt Lake CIty, UT) secures a $10 million investment from Capital One Ventures, Citi Ventures, and F.N.B. Corporation to expand payroll connectivity, drive account primacy, and enhance financial services innovation.
Salt Lake City, Utah – April 3, 2025
Atomic has announced a $10 million strategic investment. Capital One Ventures, Citi Ventures, and F.N.B. Corporation participated in the funding, which will accelerate Atomic’s innovation and expansion across the financial services ecosystem.
Headquartered in Salt Lake City, Atomic provides technology that enables payroll connectivity, payment switching, bill management, and authentication. The company currently partners with eight of the top 10 financial institutions, as well as leading fintech firms, to streamline financial processes and enhance consumer experiences. This investment will support Atomic’s growth in existing solution areas and the development of new products.
Driving Account Primacy and Financial Connectivity
Atomic is focused on helping financial institutions deepen consumer relationships by driving account primacy. Institutions like F.N.B. Corporation sought solutions to boost direct deposit adoption, savings engagement, and overall customer retention. By leveraging Atomic’s technology, financial institutions can reduce acquisition costs, enhance customer lifetime value, and establish themselves as the primary financial hub for their users.
“We’re excited to have these industry leaders join us on our mission to champion upward financial mobility,” said Jordan Wright, Co-founder and CEO of Atomic. “Together, we’re building the infrastructure that will drive the next generation of financial products, unlocking deposit growth and delivering improved experiences for our customers and their users.”
Investors’ Perspectives
Nathan Krishnamurthy, Managing Vice President at Capital One Ventures, emphasized the value of Atomic’s solutions: “We invested in Atomic to support a stellar management team and an innovative service that facilitates financial connectivity for consumers.” Capital One Ventures strategically backs pioneering companies that accelerate innovation in data, technology, and financial services.
Jeff Flynn, Director at Citi Ventures, echoed this sentiment: “We’re excited to invest in Atomic, a company that is redefining financial connectivity and account primacy solutions. We believe Atomic’s technology has the potential to create more seamless, secure, and accessible financial experiences.” Citi Ventures focuses on transformative fintech, enterprise SaaS, data analytics, and digital security solutions that align with Citi’s innovation strategy.
Vincent J. Delie, Jr., Chairman, President, and CEO of F.N.B. Corporation and its banking subsidiary, First National Bank, highlighted FNB’s commitment to technological advancement: “Through our omnichannel Clicks-to-Bricks strategy and eStore, FNB remains a banking industry leader in client engagement and innovation. Our investment in Atomic is another step toward the future of banking. By integrating Atomic’s solutions with eStore, we can provide customers with more personalized, real-time financial services tailored to today’s fast-paced world.”
FNB is working with Atomic to introduce direct deposit and recurring transaction switching capabilities to its customers in 2025.
Looking Ahead
With this strategic investment, Atomic is well-positioned to expand its impact within the financial services industry. By continuing to enhance payroll connectivity and financial automation, the company is paving the way for a more integrated and efficient banking experience for consumers and institutions alike.
For more information visit the company's website.
The company has raised over $78 million to date. See TechBuzz coverage of Atomic's $40 million Series B,