Be Fulfilled (Bluffdale, UT) helps influencers turn creative ideas into profitable brands by handling logistics, manufacturing, and operations—allowing creators to focus on content while scaling their businesses.
Bluffdale, Utah - March 14, 2025
In the fast-paced world of social media, influencers have immense power—but turning influence into a profitable brand isn't easy. John Brown saw this challenge and built Be Fulfilled to bridge the gap. As the CEO of Be Fulfilled, a startup based in Bluffdale, Utah, which originally grew from his wife Courtney Brown’s fashion brand, Cents of Style, Brown identified a significant market gap: influencers struggling with the operational challenges of launching product lines. To solve this, Be Fulfilled evolved to handle the complex logistics of manufacturing, allowing influencers to focus on what they do best—creating content for their audiences.
In 2018, during strategic planning, Brown and his team applied the sunflower model, a business framework for assessing core strengths. “We are good at finding reliable manufacturing partners overseas, efficient at shipping, and skilled at low-cost customer service and photography,” Brown explained. These core competencies revealed a key opportunity: helping influencers bypass operational struggles in launching their own product lines. Many influencers had the creative vision but lacked the infrastructure to bring it to life. “They were trying to create brands but faced issues like poor product quality, bad sizing, and inefficient shipping. We had already solved those problems,” he said.
In response, Brown launched a new division within Cents of Style dedicated to helping influencers turn ideas into successful brands. This division quickly grew, and by 2019, it spun off into its own company. “We started in 2018, signed a couple of customers, and it just took off,” Brown shared. By 2020, the company saw 400% growth, thanks to its streamlined approach to handling operational burdens for creators. “We focus on helping creators build brands, guiding them through hurdles we’ve already overcome,” Brown emphasized. The company says it has completed over 800 projects to date.
John Brown’s company has partnered with several high-profile influencers. One of their recent partnerships is with Julia Hatch, an American TikTok star with 2.1 million followers. “Julia is really great, a super kind soul,” said Brown. She recently launched her pajama line, and with the company’s support, Hatch was able to focus on growing her brand while Brown’s team took care of logistics and manufacturing.
Brown also works with Madison Lecroy, a star from Southern Charm, a docu-drama series on the Bravo Network depicting aristocratic families in Charleston South Carolina, whose product launch is coming soon, assisted by BeFulFilled. "We work with a lot of reality TV stars and influencers, helping them launch product lines with ease," Brown noted.
Beyond fashion, the company also works with creators in various fields, such as therapists who can turn therapeutic affirmations into a product. “Therapists and other online entities can now scale their business without it being solely on their back,” Brown said. Brown believes that the power of influencers will only continue to grow, especially as they remain key components of online trends.
To ensure smooth operations, Be Fulfilled developed custom back-end software to track each project from start to finish. This year, they’re launching a customer-facing app to provide real-time updates on product launches. “We’ve built software that tracks every step through project templates,” Brown explained. “This keeps everyone aligned and moving in the same direction.”
John Brown is trying to reshape the influencer economy, and to bridge the gap between creativity and business infrastructure. By solving the operational challenges that hinder many influencers, he allows them to focus on their strengths. As the influencer economy continues to expand, Be Fulfilled is well-positioned to help creators scale their businesses while staying true to their creative vision.
For more information about Be Fulfilled, visit:
https://www.instagram.com/befulfilled_/?hl=en