Crumbl has announced a collaboration with Warner Bros, celebrating the upcoming release of Wonka, an original story based on the iconic character at the center of Roald Dahl’s Charlie and the Chocolate Factory. 

In honor of the festivities, Crumbl will unveil the Wonka’s Wildly Wonderful Red Velvety Cookie on December 10th, specially crafted to delight taste buds in tandem with the cinematic experience. This unique cookie is a tribute to the enchanting world of Wonka, blending the captivating film with the charm of Crumbl's signature cookies.

If that wasn’t sweet enough, Crumbl is hosting an exclusive sweepstakes beginning on Monday, December 11, 2023 through an in-feed Instagram post.

Film and cookie lovers will have to:

  • Follow Crumbl on Instagram
  • Like the post
  • Tag one friend in the comments

While only one entry per person will be counted, the giveaway will run until Saturday, December 16th. Participants will be entered to win a private screening of Wonka. The lucky winner will not only enjoy the cinematic spectacle, but will also receive a generous supply of Wonka-inspired cookies to share with friends and family.

Combining the artistry of Wonka and the culinary craftsmanship of Crumbl, fans are promise a delightful experience of both movie magic and sweets. Stay tuned for the release of the Wonka’s Wildly Wonderful Red Velvety Cookie at your nearest Crumbl location and make your holiday season a truly magical one.

Lindon, UT-base Crumbl is on a mission is to bring friends and family together over a box of cookies. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. In six years, Crumbl has grown from a humble cookie shop to a booming franchise with over 850 locations across all 50 states, plus Canada and Puerto Rico. Its rotating menu offers new flavors every week, while regularly bringing back crowd favorites and unique original recipes. Crumbl stores are open from 8am–10pm on weekdays, 8am–12am on Fridays and Saturdays, and is closed on Sundays.

Based on the extraordinary, iconic character at the center of Roald Dahl’s Charlie and the Chocolate Factory, one of the best-selling children’s books of all time, Wonka tells the story of how a young chocolate-maker, armed with nothing but a hatful of dreams, manages to change the world, one delectable bite at a time. Wonka set to open in theaters in North America on December 15, 2023; it will be distributed worldwide by Warner Bros. Pictures.

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