

Galvan, a Lehi, Utah-based innovator in blockchain technology founded in 2021, is setting out to revolutionize the health and wellness industry with the March 13th launch of its new online marketplace. In November, the company appointed Byron Belka as President. A former CEO and owner of Rain International (Orem), a global nutrition company, Belka has been instrumental in developing the Galvan platform, which integrates blockchain technology with traditional e-commerce. The Galvan marketplace will offer a range of health-focused products and services, with payments accepted in both fiat currency and cryptocurrency.
“The entire goal of this marketplace is to bring utility to our blockchain and our token,” said Belka. “Users will be able to purchase gym memberships, supplements, vitamins, and a variety of other health and wellness products.”

The platform’s standout feature is its ability to accept Galvan’s own token, rewarding users who have earned incentives through healthy actions. “We’re creating an Amazon-like experience where people can spend our token or use credit cards if they prefer,” Belka explained. “However, those who use our token will receive discounts, giving it real-world value.”
A Transparent Approach to Marketing
Galvan’s marketplace is also pioneering a new marketing model called “collective marketing,” designed to ensure fairness and transparency through blockchain technology.
“The issue with traditional affiliate marketing is that companies can change the rules at any time,” noted Belka. “With blockchain, everything is verifiable and immutable. If you earn commissions, they’re yours—no one can alter the terms after the fact.”

Backed by the Galvan blockchain, the marketplace aims to become the premier health and wellness shopping destination. “If we can get hundreds or even thousands of businesses to accept our token, we can drive massive adoption,” said Belka. “Our goal is to generate hundreds of millions of dollars in sales over the coming years.”
A Vision for the Future
Belka’s collaboration with Galvan Health CEO Dr. Adam Sharp began through mutual connections, and they quickly realized their shared vision for blockchain’s role in health and wellness.

“I truly believe we were meant to do this together,” said Belka. “There’s a massive opportunity ahead of us, and we’re committed to executing on it.”
With a launch date of March 13, 2025, the marketplace represents a significant step toward mainstream adoption of blockchain technology in everyday consumer transactions.
“We’re at the forefront of something entirely new,” Belka emphasized. “And this is just the beginning.”
For more information about Galvan Health, click the links below:
https://www.galvan.health/about
https://www.instagram.com/galvan.health/?hl=en
