Granite Credit Union Selects Appli to Modernize the Digital Lending Experience

Salt Lake City, Utah, February 11, 2025

Appli, a Sandy, Utah-based provider of artificial intelligence-powered financial calculators, announced today that Granite Credit Union has selected its financial calculator solution to improve the digital lending experience for its members.

"In our market, which is very credit union-heavy, staying competitive technologically while maintaining our focus on member service is crucial," said Garrett Laws, chief lending officer at Granite Credit Union. "Financial calculators are often the first step in a member's lending journey, but traditional calculators provide limited value. Appli's guided experience gives members the confidence to move forward with applications while helping those who might not initially qualify understand their path to approval. Even if someone isn't ready for loan approval today, being able to show them a path forward aligns perfectly with our mission of helping people be confident in their financial future."

Granite Credit Union will implement Appli's technology to help members better understand their borrowing options and loan qualification potential before submitting formal applications. Starting with auto loans, including its unique “vanishing rate auto loan” program that rewards members with rate discounts for consistent on-time payments, the credit union plans to integrate the calculators throughout its digital presence – from its website and online banking portal to new member onboarding communications. Future phases will expand to personal loans and credit cards, with plans to explore mortgage and business lending applications.

"Granite Credit Union is a perfect example of the innovative, member-focused approach we designed Appli for," said Tim Pranger, CEO of Appli. "Their commitment to serving diverse communities and helping members build financial confidence through technology makes them an ideal partner as we continue expanding our platform's capabilities.

Appli, founded in 2024 by POPi/o co-founder Tim Pranger, provides AI-powered financial calculators that help lenders and member service representatives create personalized, engaging shopping experiences for financial products. By combining real-time analysis with generative AI, Appli's tools boost customer confidence and increase conversion rates for financial institutions.

For more information about Appli and its smart financial calculator for credit unions, visit hiappli.com.

See previous TechBuzz coverage of Appli here.