The Salt Lake Chamber and Clarion AI hosted a webinar on evolving AI regulations, covering U.S. policy shifts under the Trump administration, Utah’s legislative developments, and global compliance trends.
Salt Lake City, Utah - February 21, 2025
On February 20, 2025 the Salt Lake Chamber and Clarion AI co-hosted a webinar, “Navigating the Evolving AI Landscape – What You Need to Know.”
It featured Clarion AI founder, Bennett Borden, a globally recognized authority on the legal, technological and policy implications of artificial intelligence. As a partner and Chief Data Scientist with large law firms, he has worked in machine learning and AI for 25 years.
During the webinar, Borden explored the latest AI regulations, including the U.S. federal and state policies, including Utah's proposed AI bills, the EU AI Act, and global compliance trends.
How AI regulation will change under the Trump Administration
The Trump administration has new priorities for AI: eliminating equity and inclusivity, changing enforcement priorities, and eliminating anti-bias requirements.
We are seeing an overall decrease in federal AI regulation and an increased focus on industry self-regulation.
The new administration has formed a new AI policy review committee. Their job is to identify which policies and frameworks may have imposed an undue burden on American companies, consequently stifling innovation. We can expect to see a new report in July of 2025 from Trump’s committee about which actions taken under Biden’s executive order on AI should be revised/amended.
Citizens can expect a more flexible, but potentially less standardized environment for AI governance in the US.
Utah AI Legislative update for 2025 Legislative Session
Compared to other states, Utah has taken a rather progressive approach when it comes to AI innovation. Here are a few of Utah’s developments relating to AI:
Speaking on the new AI Committee, “It is one of the most coordinated efforts I’ve seen anywhere in the United States to try to bring the innovation of AI into Utah at all levels, government and businesses.” said Bennett Borden, Founder and CEO of Clarion.
The 2025 Legislative Session in Utah runs from January 21 to March 7.
Here is a breakdown of some of the AI-related House and Senate bills being discussed in the session:
This bill introduces provisions related to the use of generative artificial intelligence (GenAI) in consumer transactions and regulated services. Specifically, it mandates that consumers must be informed when interacting with a GenAI system, regardless of whether they inquire about it. For high-risk AI systems, this disclosure is required even without consumer prompting. For other systems, suppliers using GenAI in consumer transactions must disclose its use if asked by the consumer.
This bill aims to enforce stricter age-verification protocols for app store providers and requires parental consent for account creation or app downloads by minors. However, specific details about its current status are not available in the provided sources.
This legislation prohibits the use of deepfake AI to falsely suggest that an individual endorses or approves a particular product without their consent. Details about its progression through the legislative process are not available in the provided sources.
This bill proposes to broaden the definition of sexual extortion to include AI-generated images of individuals. Specific information regarding its current status is not available in the provided sources.
This bill establishes a task force to guide the implementation and use of artificial intelligence in Utah's education system. The task force is responsible for making recommendations on AI policies, including guidelines for AI use in educational settings and protections for student privacy and data security. The bill received a favorable recommendation from the House Education Committee on February 18, 2025.
This bill aims to establish guidelines for the use of mental health chatbots. However, specific details about its current status are not available in the provided sources.
This bill requires social media platforms to create mechanisms allowing users to transfer personal data between platforms. Details about its progression through the legislative process are not available in the provided sources.
Leveraging AI in a safe and compliant way
Companies feel a pressure to innovate and use AI, but they don’t know how to do it safely. According to Borden, this is why it's important to have an AI Strategic Program. The AI Strategic Program is essentially a constitution about how the company will act in terms of AI.
According to Borden, “The most important thing your company can get help with is figuring out what your risk appetite is, what your AI strategy is and how to approve proposed use cases.”
Asking and answering these questions with an AI Strategic Program will improve a company's ability to act faster and take greater advantage of AI.
Clarion provides companies a four-step framework for AI-enhanced technology builds:
Clarion wants its clients to think of AI as "Iron Man" instead of the "Terminator." In other words, focusing on the positive benefits and limitless potential of AI as a help, not a threat to your business will help you succeed in the AI landscape.
Access a recording of the webinar here: