Orem, Utah, October 23, 2024

Pocket announces the acquisition of Utah Auto Gallery (UAG), Utah’s premier exotic car rental company, as part of its continued expansion into the luxury vehicle sales and rental markets. This acquisition marks a significant milestone for Pocket, as the company looks to scale its rental management platform, Pocket Rentals, across a national network of luxury car providers and independent car experts.

“We’re excited to welcome Utah Auto Gallery to Pocket and bring Joey Lober on-board as President of Sales,” said Jeremy Crane, CEO and Founder of Pocket. “Their success using our platform underscores the potential to scale and innovate in the luxury rental market. This acquisition is a key part of our strategy to continue investing in, and developing, cutting-edge technology for the luxury automotive space, complementing our existing services like Pocket Digital Dealership and Pocket Auctions.”

Jeremy Crane, CEO and Founder, Pocket

In addition to the acquisition, Pocket welcomes Joey Lober as its new President of Sales. Joey, a proven leader with extensive experience in door-to-door sales and business growth, particularly in the solar and home automation sectors, recently exited his solar company to Aveyo before founding Utah Auto Gallery. His expertise in scaling D2D sales teams and his hands-on approach to luxury rentals make him the perfect fit to drive Pocket’s sales strategy forward.

Joey Lober, President of Sales, Pocket

“I pursued this opportunity to join Pocket after working with their founding team on the implementation of their technology in our business,” said Joey Lober. “Their innovative platform was instrumental in scaling Utah Auto Gallery, and I’m excited about the potential we have to bring the same tools to the wider luxury rental market. With Pocket’s technology and our proven success as the test-bed, we’re ready to disrupt the industry and enhance the experience for luxury vehicle renters.”

Utah Auto Gallery has been a customer of Pocket Rentals, a module designed specifically for luxury car rental management. UAG’s elite fleet, featuring brands like Lamborghini, Ferrari, McLaren, and Rolls Royce, is available for luxury driving experiences across Utah’s most scenic routes, including the breathtaking Alpine Loop and Utah’s National Parks.

With this acquisition, Orem-based Pocket will further enhance its proprietary rental management platform, offering an expanded suite of tools for the luxury rental market. These include the Pocket Rental Network, which provides rental providers access to a curated network of high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients through dedicated representatives.

To learn more about Pocket Rentals program, visit https://pocketlistautos.com/pro/rentals.

To read more about Utah Auto Gallery, visit https://www.utahautogallery.com.

Read more about previous TechBuzz News coverage of Pocket here.

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