Sales Dojo redefines tech sales education by offering live, interactive mentorship that fosters personalized learning and hands-on skill-building, emphasizing real-time engagement.
Lehi, Utah, December 11, 2024
In a world dominated by online courses and pre-recorded videos for sales training, Sales Dojo stands out by keeping its training live and interactive. Unlike passive learning methods, Dojo's live sessions ensure that participants can actively engage with their mentors and instructors, receiving personalized feedback tailored to their unique strengths and areas for improvement. This hands-on approach allows for immediate skill application through role plays and training exercises, creating a dynamic environment where real growth happens.
In November, Sales Dojo reached a significant milestone. It has received a registration certificate as "non-degree granting postsecondary school" by the Division of Consumer Protection of the Utah Department of Commerce. The registration solidifies Dojo's reputation as a leader in modern, career-focused education, underscoring the value and credibility of its innovative tech sales training programs.
The registration is also practical. As a result companies may be able to receive a reimbursement of up to 50% of employee training costs, according to Dojo, making the program attractive for businesses wanting to upskill their teams through Sales Dojo’s effective training programs.
Headquartered in Lehi, Utah, Dojo’s mission is to help more individuals access lucrative careers in tech sales. This mission is in harmony with state's own goals of helping Utahns obtain well-paying jobs, including those within the state's dynamic tech sector. This sector is known for providing high-paying jobs that come with significant growth opportunities for their talented employees. Dojo is dedicated to ensuring that students can gain the talents and skills needed to thrive in these highly competitive corporate environments. By connecting rising talent with experienced mentors, Dojo bridges the gap between ambition and achievement, fostering a new generation of tech sales leaders, and helping the state facilitate the development of a well-prepared workforce that can obtain coveted tech jobs.
In just four weeks, Dojo graduates are breaking into the tech sales industry with impressive starting salaries. The average graduate begins their career earning around $67,000 annually, with some partner companies offering starting roles for Sales Development Representatives (SDRs) at $100,000.
One key feature of Dojo is its commitment to fostering meaningful mentorship. Many sales leaders, often focused on revenue targets and performance metrics, find immense satisfaction in teaching and upskilling the next generation of tech sales professionals. Through Dojo, these leaders can give back to the community, sharing their knowledge and expertise in a way that leaves a lasting impact. This platform not only offers a side hustle for mentors, who are compensated for their time but also allows them to shape the future of the tech sales industry by empowering aspiring professionals.
This accomplishment marks a new chapter for Sales Dojo, as it continues to provide students with high-quality education, mentorship, and opportunities to launch lucrative careers in tech sales. With its state-approved status, Dojo is poised to expand its impact, helping even more individuals achieve professional success through its unique, live-interaction learning model.
Morgan Green, pictured above, having completed the Sales Dojo course, said the program "was absolutely life changing." She continued, "I had come from a sales background and had a pretty good foundation in sales, but the depth of the Dojo course was so informative and fun. It was obvious that Jaron genuinely cared about each of us, our circumstances, and our desired career path. He catered the lessons towards us. I was hired within one day of graduating the course!" Green is now an SDR Manager at Lift Local, an advertising firm in Lehi, Utah.
"Our program redefines education by focusing on practical, career-oriented learning that drives professional growth," said Jaron Erickson, the CEO and Founder of Sales Dojo, pictured above (left). We combine live mentorship, hands-on skill-building, and personalized feedback to prepare students for success in a competitive field. We empower individuals to take control of their professional journeys."
Over the past year, Sales Dojo has broadened its focus to include corporate training, helping existing sales teams sharpen their skills and boost performance. Rather than the costly process of onboarding new Sales Development Representatives (SDRs) with salaries starting at $60,000 or more, companies can invest in their current teams to drive better results.
Sales Dojo’s corporate training program focuses on measurable outcomes, such as increasing monthly deal closures or improving the efficiency of SDR teams. For example, companies with an average deal size of $50,000 can see significant revenue growth by simply adding one or two deals per month through enhanced team performance.
"Starting a career in tech sales as a mom of four and stepping into the corporate world for the first time felt super intimidating. I was joining a field that’s fast-paced and mostly male, and honestly, I wasn’t sure if I could do it," said Marissa Johnson.
"That’s where Sales Dojo came in. The course gave me the confidence to throw my hat in the ring and showed me that I actually had the skills to succeed. It helped me get ready for interviews. When I landed the job, I felt prepared. I was ready to jump right in. Now, I’m thriving in a role that I love! I credit so much of that to the solid foundation Sales Dojo gave me. It reminded me that it’s never too late to take on a new challenge, especially with the right support,” exclaimed Marissa Johnson, who was hired by Sendoso (Lehi) in August 2024, as a full-time Business Development Representative.
Dojo's approach to sales training reflects a passion for education and innovation, demonstrating that there are new, effective ways to learn and grow in today's fast-paced professional landscape.
To learn more about Sales Dojo, visit their website. Also, check out previous TechBuzz coverage of Sale Dojo here.