Utah360° has updated its mobile app for UofU sports fans. It offers game-day experiences with exclusive content, news, schedules, stats and scores, ticketing and mobile concessions ordering.
Utah360° announces a newly-refreshed version of their mobile app that has been updated with new features and functionality just in time for University of Utah's fall sports seasons, including the football season opener against Southern Utah this evening, August 29, 7:00pm at Rice-Eccles Stadium.
The Utah360° app serves as Utah Athletics’ digital hub, encompassing 20 University of Utah teams: football, lacrosse, basketball and many more. It provides fans with exclusive video content, including game highlights, player interviews, podcasts and more. The company launched the app last year and has been improving it ever since. The app offers mobile concessions ordering at Rice-Eccles Stadium, the ability for users to purchase and manage tickets and consume news from Utah Athletics, schedules, stats, scores, and end of season highlights. With the new release, users will experience an enhanced interface with intuitive navigation and a clean look.
“Our team at Utah360° has been some of the most innovative leaders in the Name, Image, and Likeness space,” said Derek Mattsson, CEO of For The Win 360°, creators of the Utah360° app. “This is more than a relaunch; it’s a sweeping reinvention and reimagination of the app’s potential. We’ve rebuilt the app from the ground up to create advanced features, like ticket account access and mobile concessions ordering. We are proud to deliver a platform that enhances fan engagement and supports the Utes’ athletic programs and student-athletes by providing new monetization avenues and insights that help them thrive on and off the field.”
“The enhanced Utah360° app gives our fans an all-in-one mobile hub for video, news and information,” said Mark Harlan, Utah’s Director of Athletics. “The ability to manage tickets, order concessions from your phone, and access news, stats and information greatly enhance our fans’ game-day experience. For our student-athletes, it offers opportunities for brand development and visibility, and we’re excited to introduce this upgrade to strengthen our support for student-athletes.”
“The Utah360° app brings an unprecedented level of connectivity between student-athletes and fans,” said Alex Smith, University of Utah Football legend and former NFL quarterback. “Utah360° is an amazing platform for storytelling and community building. As someone who understands the importance of visibility and brand management, I see this app as a vital resource for student-athletes to take control of their narratives and prepare for the future. It fosters an environment where athletes can thrive, and fans can become an integral part of their journey.”
“As a former athlete, I recognize the significance of tools enhancing fan engagement and athlete visibility,” said Jesse Boone, a former University of Utah and NFL football player. “The Utah360° app delivers this and more by providing stats and insights that help fans stay informed and connected. It also offers a platform for student-athletes to showcase their talents and personalities, creating opportunities for growth and partnerships. This app is about celebrating the athletes and building a community around their successes.”
“The Utah360° app is a game-changer for student-athletes like me, as it allows us to showcase our journey and connect with fans in meaningful ways,” said Avery Neff, University of Utah gymnast. “Through exclusive content, we can share our stories and build a personal brand that reaches beyond the sport. This app is a vital tool for empowering student-athletes, giving us the platform to engage with our community and pursue new opportunities in our athletic and personal lives.”
Utah360° empowers student-athletes to open doors to Name, Image and Likeness (NIL) opportunities. Moreover, it introduces an innovative avenue for sponsors to support universities and athletes, ensuring amplified visibility for the brands that back these student-athletes.
Based out of the Ken Garff Automotive Group headquarters in downtown Salt Lake City, For The Win 360° consists of a team of 20 entrepreneurs in video advertising and television. The team made headlines last year for providing new Ram Bighorn 1500 pickup trucks plus insurance to 85 Utah players.
The Utah 360° app is an advertising-supported app whose revenue goes to cover the overhead of the company. Any revenue beyond that will be returned to the university to be used to recruit athletes. "So the whole idea is really to help universities leverage their audience and their media to generate more revenue so they could recruit more players," Mattson told TechBuzz.
Mattson mentioned that they are in discussions with other universities in the state to create similar apps. "We would love nothing more than to help all of the universities in the state advance their athletics programs," said Mattson.
The Utah360° app is available on Google Play and the Apple App Store and can be accessed on various streaming devices, including phones, tablets, or web browsers, via www.utah.ftwin360.com.